I’m a well-rounded creative with a deep respect for smart design and the role communication plays at every touchpoint. Whether shaping a brand campaign, retail, digital product, or live event, my goal has always been to create work that feels intuitive, meaningful, and honest for the people it serves.
My background spans advertising, shopper marketing, digital, and experiential design—building platforms that reach people where they live, work, shop, and play. Over the last 11+ years, that foundation has evolved into a deeper focus on UX design thinking empathize, define the problem, analyzing, test solutions, and implement digital experiences that create value for both users and brands.
With over 11+ years in product design, my background spans Consumer, B2C, MedTech, IoT, SaaS, & B2B-AI, with a strong focus on environments where precision matters.
As a creative leaders I can direct, ideate, collaborate, to inspire copywriters, photographers and designers to strategically take the brand to the next level.
I’ve partnered with clients to build and extend their brands across integrated 360-degree campaigns, branded experiences, and shopper marketing initiatives.
- DON NORMAN, The Design of Everyday Things
- David Carson, Graphic Design Icon
- Milton Glaser
Since Quilmes had limited distribution and is available in select markets. The strategy was to differentiate itself by building on it's deep heritage in Argentina Soccer. We proposed that they build on the MLS relationship through on-premise events during the World Cup. Soccer fans could post their experiences during the events and sign on to discover the location for the next one. I also created the promotional logo.
